Social media algorithms are the secret sauce that determines what content appears in your feed. While we don’t see these algorithms at work behind the scenes, they play a huge role in shaping our online experience. In 2025, social media platforms continue to evolve their algorithms to keep us engaged, provide more personalized experiences, and, of course, drive business success. So, let’s break down what’s new, what’s changing, and how you can adapt to these shifts.
The Basics of Social Media Algorithms
At its core, a social media algorithm is a set of rules used by platforms to decide what content you see and in what order. The algorithms consider various factors, such as:
- Engagement: How much you interact with a user or type of content (likes, shares, comments).
- Relevance: How closely the content aligns with your interests, based on your previous activities.
- Recency: How new the content is—fresh, trending posts often appear first.
- Content Type: Preferences for images, videos, text posts, and other formats.
As social media platforms grow, algorithms become more sophisticated, learning from user behavior and delivering an ever more tailored experience.
For businesses, staying ahead of these new algorithm changes is crucial.
Now, algorithms are using advanced artificial intelligence (AI) to refine these recommendations in real-time. For example, if you engage more with videos related to fitness or follow wellness influencers, your feed will likely be flooded with related content.